Virtual Launch: Jefa in Training

Join us for the Virtual Launch Fiesta for JEFA IN TRAINING on March 3rd at 4PM PST/ 7PM EST! 

The event will consist of:

• A reading of the introduction by the author, Ashley K. Stoyanov Ojeda
• Words of inspiration from powerful Latina jefas such as Beatriz Acevedo (Mitú/We Are Suma), Marivette Navarrete (The Mujerista) and more!
• Q+A with the author
• Access to our virtual photobooth
• A chance to win a free business coaching session with Ashley

And of course, a chance to support Jefa- owned bookstore Cafe Con Libros through the purchase of Jefa in Training! Books will come with a limited edition signed bookmark and sticker.

About the author: 

Ashley K. Stoyanov Ojeda is a community-builder,business development strategist, coach, and socialpreneur. Originally from Queens, NYC and born to a Mexican mom and French-American father, Ashley's career started in the music industry in 2012, working at major record labels, publishers,and venues. After relocating to Portland, OR post-college, she created her own network for local womxn songwriters, now a national organization that has been featured in The Recording Academy, called #WomxnCrush Music. 

Since the rapid growth of her organization, she has dedicated her career to creating opportunities and developing businesses and communities of the new majority through her coaching and consulting, and has become known as the Business Hada Madrina (Business Fairygodmother).

Ashley joined The Mujerista team in 2020 to help create and grow The Mujerista Network, a digital network dedicated to empowering and celebrating the next generation of Latinas making an impact en la cultura and has since taken on the role of Director of Business Development. Ashley currently resides in Portland, Oregon.