What Your Employees Need and Can't Tell You

Use the Science of Behavioral Economics to Understand Why People Buy

“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

2022 First Place Category Winner CIBA (Chanticleer International Book Awards)
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service

What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.

Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.

Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:

• Real-world examples that bring a concept to life and make it stick
• Ideas to help you with problem solving for your business
• Ways to hack your brain into coming up with innovative programs, products, and initiatives

If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).

Discover The Truth About Profitable Pricing

#1 New Release in Business Pricing and Business Purchasing & Buying

The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success.

Pricing mastery made easy. A must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn’t about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and best-selling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The pricing mastery provided in The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.

Inside, find:

• The key to understanding your buyers needs and setting prices they want
• What your customers—and your business—truly value
• An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients

If you enjoy business plan books like Build, The New Model of Selling, or What Your Customer Wants and Can't Tell You, you’ll love The Truth About Pricing.

A True Story of Triumph Over Adversity and the Loss of a Child

In this gripping memoir, learn the true story of how mountaineering and extreme sports enthusiast Dianette Wells endures the devastating loss of her son and learns to balance motherhood with a life of extreme adventure.

Climbing over adversity. In her groundbreaking memoir, Another Step Up the Mountain, Dianette tells of her unique experiences climbing the Seven Summits, participating in adventure races (including four Eco-Challenges and ultra marathons around the world), as she raised three wonderful children. Trying to survive a tumultuous marriage, Dianette felt empty and unhappy. However, everything changed when she discovered adventure racing. Full of beautiful and uplifting moments, Dianette’s story will inspire you to discover the meaning of joy in your own healing journey.

Grief recovery and restoration with every step of the way. In 2015, Dianette lost her son Johnny to a wingsuiting accident, driving her to withdraw into severe depression. However, with the support of those around her, Dianette’s desire to compete in endurance sports and her love of mountain climbing helped her find an inner strength to begin healing. As she had in the past, she faced adversity and found her inner power by embracing her devotion to sports and family. Full of beautiful and uplifting moments, Dianette’s story will inspire you to rediscover what joy means to you and how we must cherish our intrinsic abilities.

Inside discover how Dianette:

• Discovers inner strength amidst adversity
• Balances motherhood while participating in extreme sports
• Finds resilience through mountaineering and ultra marathons
• Lives with tragic loss with unwavering determination

If you liked books such as No Summit Out of Sight; Climbing High; Into Thin Air; or Mother, Nature, you’ll love Another Step Up the Mountain.

You are Enough with these Inspiring Affirmations

It's a Good World Because You're in It is a collection from The Latest Kate of cute animal drawings with affirming messages to inspire. Each page motivates you to take care of yourself and fosters greater self-acceptance. 

Fight depression back. Kate Allan shares her personal stories on how she was able to fight and win on her darkest days. It's a Good World Because You're in It is a book full of timely messages, cute animal drawings, and art for anxiety relief. 

Inspirational words from The Latest Kate. Take power away from depression with this self-affirmation book for women. Take this positive affirmations book with you everywhere and go to it whenever you start to feel anxious.

Inside, you’ll find:

• Timely messages and reminders that will motivate
• Cute animal drawings that boost mindfulness and starve depression
• Gifts for friends who need depression and anxiety relief

It's a Good World Because You're in It is a great gift for anyone who enjoyed You Can Do All Things, Sweatpants & Coffee, or the Thera-pets Card Deck.

Your Reminder for Enjoying Life

Practice these recommendations by Sue Patton Theole on loving yourself first to live your best life.

Don’t let self-doubt keep you down. Recovering from negativity can require a lot of effort. Whether from sudden changes or constant feelings of hopelessness, you’ll need practices that are effective and meaningful for you. That’s why bestselling author Sue Patton Theole offers How to Stay Upbeat in a Beat Down World, a positive-thinking book that reevaluates self-doubt into the motivation you need to achieve happiness. With insightful advice for finding and practicing positive change, you too can rediscover peace of mind during difficult times.

Find your balance again with transformative thinking. Changing hopelessness into gratitude doesn’t only take emotional work, it requires being practical. By exploring the importance of love and acceptance in your life through a new, logical perspective, you can combat those strong negative feelings no matter what. That way, you can get back to enjoying life and the beautiful moments that come with it.

Inside How to Stay Upbeat in a Beat Down World, you’ll find:

• The power of transforming your pain into enduring hope
• Why you should trust and appreciate yourself
• Self-care affirmations to refuel your positivity
• How to share your empowering journey with others

If you liked Build the Life You Want, Donna Ashworth’s Wild Hope, or The Mindful Woman, then you will love How to Stay Upbeat in a Beat Down World.

Guided Workbook Meditation for Women in Recovery from the Author Who Pioneered the Women’s Recovery Movement 

Inspired by millions of women who have made Each Day a New Beginning their daily companion, find guidance and affirmation in this invaluable workbook version of Karen Casey’s beloved daily meditation book.

Each Day a New Beginning is celebrating over four decades of empowering women. Now embark on a life-changing journey of self-discovery and recovery with Each Day a New Beginning Workbook. This workbook is a guided meditation journal designed specifically for women in alcoholism recovery and those seeking spiritual growth and self-discovery. This invaluable resource empowers you to personalize your path, offering daily meditations that address common challenges like loneliness, shame, and the quest for hope. Benefit from recording your triumphs and setbacks as you reflect on the invaluable lessons each new day brings.

Your daily companion to healing and growth. In Each Day a New Beginning Workbook, Karen Casey invites you to embrace the power of daily spiritual meditations. Peppered throughout the book, exercises foster compassion, acceptance, and creativity, supporting your healing journey one day at a time. Discover the promise of a new beginning each day. Celebrate your personal strength and dedication towards recovery while practicing mindfulness through these transformative daily exercises.

Inside find:

• Personalized daily meditations for women in alcoholism recovery
• Spiritual meditation exercises promoting compassion, acceptance, and creativity
• Inspirational quotes and insights from extraordinary female role models
• A collective space for spiritual reflection, learning, and connection in recovery

If you enjoyed Karen Casey’s bestselling Each Day a Renewed Beginning or A Woman’s Spirit, and books like Daily Reflections or Keep It Simple, you’ll love Each Day a New Beginning Workbook.