Looking for unusual coming of age books? Follow the coming of age adventures of a U.S. military brat during the early Vietnam war years in Saigon
The early Vietnam war years through the eyes of a U.S. military brat: In May of 1962, Naval Chief Petty Officer Bryant Arbuckle flew to Saigon to establish a new Armed Forces radio station. Next to follow were his wife and three boys, Leslie among them. Saigon Kids is the candid, recondite slice of fourteen-year-old military brat Les Arbuckle’s experience at the American Community School (ACS) during the critical months of the Vietnam War when events would, quite literally, ignite in downtown Saigon. In 1963, Saigon was beautiful, violent, and dirty – and the most exciting place a fourteen-year-old American boy could live. Saigon offered a rich array of activities, and much to the consternation of their parents and teachers, Les and his fellow military brats explored the dangers with reckless abandon running from machine gun fire, watching a Buddhist monk burn to death, visiting brothels late at night or, trading currency on the black market
Coming of age in the streets of Vietnam War torn Saigon: When Les first arrives in Vietnam, he is a stranger in a strange land, expecting boredom in a country he doesn’t know. But the American social scene is more vibrant than he expected. The American Community School is a blend of kids from all over the globe who arrived in Saigon as the fuse on Saigon was about to ignite. As the ACS students continue their American lifestyle behind barbed wire, Saigon unravels in chaos and destruction. In spite of this ugliness – an ever-present feature of everyday life -- Les tells his story of teenage angst with humor and precocity.
Coming of age tale with a twist:The events leading up to the Vietnam War provide an unusual backdrop for this coming-of-age tale with a twist. Saigon Kids will also make a perfect companion to the documentary film (sponsored by the New York Foundation for the Arts) currently in production. The film chronicles the lives of “military brats” living in Saigon in the volatile years from 1958 to 1964.
The essential guide to how media shape our lives. By the creator of the most talked about political ad in television history.
Tony Schwartz, the man the New York Times called the "king of sound," drew on his unrivaled wealth of experience in the communications industry, to give us The Responsive Chord, an engaging read and one of the seminal books on media. Through his decades of work, Schwartz came to understand that most advertisers, politicians, and educators—in fact, most all of us—use a model of communication long outmoded by the coming of electronic media. In The Responsive Chord, he shows us how this model has made us blind to many of the inner workings of modern communication. He explains how audio and visual material can be used to create “resonance” with an audience. His “resonance principle” explains that the meaning of an ad (or any other stimulus) is not present in the ad itself but rather in how the ad relates to the vast array knowledge and associations—both factual and emotional—already held in the mind of the viewer. Thus, audience members do not merely digest a message; they are an essential force in creating it.
The implications for anyone looking to impart a message or influence decisions are enormous.
And with so many people these days getting their information through social media and "fake news" sites, it is crucial that we understand the strong forces by which these outlets act upon us and, yes, manipulate our ideas and actions. The Responsive Chord reveals these forces in a captivating and eye-opening read.
“I read The Responsive Chord as a freshman in college and it affected everything I’ve ever made since. Its message is practical and deep. I’d recommend it to anyone.”
— Ira Glass, Creator & Host of NPR’s This American Life
“Tony Schwartz was a genius in his understanding of the communications revolution of the 20th century. My interview with him was one of my favorites and one of the most important of my own long career in broadcast journalism.”
— Bill Moyers, Journalist, Political Commentator and White House Press Secretary
“Tony Schwartz was not only an original theorist but a master persuader whose must-read book is brimming with indispensable insight about how humans construct meaning through media.”
— Prof. Kathleen Hall Jamieson, Director, Annenberg Public Policy Center
“Here's the still-true story about how a media environment can shape our thoughts, our purchases and, yes, our votes. It's not just the content that influences us; if only it were that simple. No, it's the media themselves, the political economy driving them, and the atomizing impact of their targeted messaging. Maybe reading this book will prepare us to think more critically about the way social media is used on, and against us today.”
— Douglas Rushkoff, author, Program or Be Programmed, Present Shock, and Throwing Rocks at the Google Bus
“The Responsive Chord had a profound impact on me when I first read it as a teenager, and it sparked a lifelong interest in the impact of media and technology in education. Re-reading it today, Tony Schwartz's observations about education in a media-saturated environment are deeply prescient and more relevant than ever.”
— Luyen Chou, Chief Product Officer, Pearson Education
"I keep talking to Tony, learning from Tony, practically every day. Radio and audio are Tony’s World. We just live in it.”
— Christopher Lydon, Radio Host of The Connection and Open Source, former New York Times Journalist